This mackerel truly is the best on the market at the moment. Read from the fisherman's mouth why he feels it is far superior.
There's blue mackerel then there's Craig's blue mackerel.
Straight from the fisherman's mouth.
"When we spoke on the phone the other day you asked me what makes my mackerel different from the other mackerel that’s available.
For starters it is line caught fish sustainably caught one fish at a time, in my opinion the purse seined fish is damaged to a certain degree when lifted and dropped into the ice bins.
Mackerel is a softer fish to begin with and can be easily damaged and bruised resulting in reduced shelf life and aesthetics.
I have been working closely with the guys at Fish Butchery and through some trial and error we have found what we believe to be the best temperature for holding the mackerel, using electronic temperature monitoring I am able to keep a close eye on the fish and easily maintain a consistent end product.
All my fish is caught packed and sent on the same day to ensure quality and freshness.
Although I can fit 350-380kg of mackerel in my ice box we found that once over 200kg the fish’s quality was impacted from rubbing against each other and losing scales leading to less appealing looking fish and potential for reduced shelf life.
My fish is also packed in such a way to reduce any squashing or rubbing during transit, care is taken at every stage resulting in an end product with improved aesthetics, shelf life, quality and work ability."